Idly waiting in the off-licence in Lidl yesterday for my wife to make up her mind between the Riesling and the Sauvignon Blanc, my bored eye suddenly fell on a picture of a familiar lighthouse. Sure enough, on closer inspection, it turned out to be Fanad lighthouse on the label with a bottle of Kinnegar beer sitting on the Limeburner Buoy off the coast.
Fair play to Kinnegar for featuring this and other local landmarks on their advertising and fair play to them for getting into Lidl. Probably won't be long now before they're taken over by Diageo or Carlsberg, which seems to be the fate of many small, local breweries.
It did strike me as rather odd that a lighthouse, which was always strictly dry, with no alcohol permitted, should be used to promote an alcoholic beverage. Not that they were ever completely dry, of course. Just officially so.
Did I buy one? No, I am a boring old fart and only drink draught Guinness. At home, sitting out in nice weather, with my legs in traction, I would go for cheap bottles of lager. Never cans. Never craft beer. And not at €3 a can.
And the wife went for the Riesling. Eventually.
Too true. Coors promotes the Rockies which is no place to wander when you're fluthered!
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